A new study by the Boston College Center for Corporate Citizenship found that two-thirds of company leaders believe ethical and values-based leadership in the executive office is an important factor in difficult economic times. Leaders also cited effective corporate governance practices (61%) and more effective industry self-regulatory policies and initiatives (58%) as important factors.

All three of these factors are addressed in the second half of the Leadership Category in the Baldrige Criteria. Companies that want to improve in these areas can ask and answer the questions in Item 1.2 (here) and read how Baldrige Award winners respond (award application summaries here).

The study shows that more companies are doing more than just talking about corporate citizenship. Forty percent of the respondents assign a team or individual to work on corporate citizenship issues, up from 26% in 2007. More companies are setting policies for corporate citizenship and integrating it with their business planning processes.

The study also found that more large companies are “establishing corporate citizenship management policies and practices to ensure citizenship is integrated into the core business.”

As the study concludes: “Increasingly, customers, employees, business partners, and government demand that corporations take an active role in social, environmental, and community concerns. That’s why strategic corporate citizenship is more than good business—it’s a business essential.”

You can read a summary of the survey here.

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