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Best-in-Class Workforce Planning
In January, the Aberdeen Group published a report on Strategic Workforce Planning. Their conclusions sound like responses to Baldrige Criteria questions.
The group surveyed 240 organizations and differentiated best-in-class (BIC) performers from those in the middle and the laggards. They found that:
- The BIC performers saw a 13% decrease in key talent turnover in the past 12 months compared to a 13% increase for the laggards.
- The BIC performers have at least one “ready and willing” successor for 53% of their key positions compared to just 15% for the laggards.
- The BIC performers have workforce plans in place in 90% of their divisions compared to 13% for the laggards.
The group concluded that BIC performers share common characteristics:
- Involvement of senior leaders with workforce planning initiatives
- Ability to define and screen against competencies required for future business success
- Tools to integrate employee data with financial, customer, and other data to create a comprehensive view of the workforce.
If you integrate the Baldrige model, you will improve your performance in each of these areas by improving your performance on these related Baldrige Criteria questions:
- How do senior leaders participate in organizational learning, succession planning, and in the development of future organizational leaders?
- How do you assess your workforce capability and capacity needs, including skills, competencies, and staffing levels?
- How do you relate your workforce engagement assessment findings to key business results to identify opportunities for improvement in both workforce engagement and business results?
You…
3Mar2010 | Steve George | 0 comments | ContinuedShrink the Change
I’m guilty of being negative. When I evaluate a company’s Baldrige assessment, I dutifully note its strengths but I really zero in on its opportunities for improvement. And that’s a mistake.
In their thought-provoking book, Switch: How to Change Things When Change Is Hard (Broadway Business, 2010), brothers Chip and Dan Heath explain why you need to learn how to recognize and understand your strengths, the best practices, the small victories—the bright spots:
“To pursue bright spots is to ask the question ‘What’s working, and how can we do more of it?’ Sounds simple, doesn’t it? Yet, in the real world, this obvious question is almost never asked. Instead, the question we ask is more problem focused, ‘What’s broken, and how do we fix it?’”
I highly recommend Switch for its eclectic mix of research from a wide variety of fields that challenges the accepted wisdom about change. Change is hard? It doesn’t have to be that hard. We need a burning platform? Not really. Use SMART goals to change? Won’t work.
Instead, how about: Shrink the change. “Make the change small enough that they can’t help but score a victory,” write the Heaths. Arrange for early successes and you build momentum for the bigger changes ahead.
Or: Just look for a strong beginning and a strong ending and get moving. As they note, “the middle is going to look different once you get there.” Know where you…
2Mar2010 | Steve George | 0 comments | ContinuedWalk in Your Customer’s Body Armor
USAA insures military members and their families. It does this really well: Its customer retention rate is 97.8%.
The company’s call centers are critical to serving customers located around the world. Its call center reps spend six months in training before answering customers’ calls. They eat MREs (meals ready to eat), find out what it feels like to wear Kevlar vests and flak helmets, and receive deployment letters to get them thinking about what such letters mean to the families they affect.
USAA understands its customers’ needs. It was founded by 25 Army officers in 1922; almost a quarter of its management and new hires have served in the military. It has ranked number 1 or 2 every year for the four years of the BusinessWeek and J.D. Powers Customer Service Champions list. No other company has come close to matching its performance. (“USAA’s Battle Plan,” Jena McGregor, BusinessWeek, February 18, 2010)
Mobile customers require mobile banking and insurance solutions. With USAA, a service member can use his iPhone to send a photo of his check to the USAA bank and it is deposited in his account. He can find out his balance with a text message. Later this year, he should be able to email or text-message money to family and friends for immediate deposit. He can use his phone to initiate a claim from the scene of an accident. If he’s looking at new…
1Mar2010 | Steve George | 0 comments | ContinuedLeaders in Customer Service
L.L. Bean used to be known as the world’s largest cataloguer in the outdoor specialty field, back when catalogs were a popular way to buy something. This year, L.L. Bean’s Internet sales will exceed its catalog orders for the first time. The transition has been disruptive for the company, but it hasn’t diminished its customer focus.
In 1994, I featured L.L. Bean in a chapter on determining customer requirements in my book, Total Quality Management. It hasn’t lost a step. BusinessWeek ranked it #1 on its list of Customer Service Champs (March 1, 2010), citing its loyal followers, liberal return policy, and folksy sales staff.
BusinessWeek uses J.D. Power & Associates data on the perceived quality of a company’s staff and what customers think of its processes, supplemented by surveying 5,000 people and asking them to nominate three companies they felt were the best at customer service and three they thought were the worst. You can read about the whole methodology by clicking on the link to the article above.
Here, then, are the 2010 Customer Service Champs:
- L.L. Bean
- USAA
- Apple
- Four Seasons Hotels & Resorts
- Publix Super Markets
- Nordstrom
- Lexus
- Ritz-Carlton
- Barnes & Noble
- Ace Hardware
- Amazon.com
- Wegmans Food Markets
- Starbucks
- Amica Mutual Insurance
- Charles Schwab
- Jaguar
- WestJet
- American Express
- Enterprise Rent-a-Car
- Branch Banking & Trust
- Panera Bread
- True Value
- Dell
- Southwest Airlines
- Fairmont Hotels & Resorts
To read about how your organization can become a customer service champ, click on these articles:
- KEYSTONE: Customer Knowledge
- 9 Ways to Get Closer to Customers
- Ground Zero for Customer Service
- Dangerous Assumptions about Customers
- Lessons Learned from Dell…
Organizing Your Baldrige Research
Before you can write a Baldrige application, you must gather and organize the information and data you need to respond to the Baldrige Criteria questions. Your research will produce interview notes from internal subject matter experts; documentation of processes, procedures, presentations, meeting minutes, reports, and other material; and data you will use to create the graphs for the Results category. You will want to organize all of this stuff to help you with two tasks: (1) determine if you have all you need to answer every Criteria question; and, (2) respond to the questions by making it easy to find all relevant information.
The Baldrige Criteria disassemble a management system into seven categories and a profile, 20 items, 41 areas to address, and 150 or so questions. One way to organize Baldrige research is to disassemble it along the same lines. This is easier to do with interviews, during which you have likely asked specific questions about specific areas to address, and for data than it is for supporting documentation.
I’ve done research for dozens of Baldrige and state award applications and my approach is to assign pieces of each interview to the appropriate Baldrige areas to address and then to cut and paste them in the order laid out in the Criteria. If parts of an interview apply to more than one area to address, I copy and paste them more…
25Feb2010 | Steve George | 0 comments | ContinuedThe Real Heroes
Toyota’s front-page fall-from-grace has rivaled that of Tiger Woods, a business world parallel to the sporting world’s latest scandal. No wonder. Our business publications, from BusinessWeek to Fortune to Fast Company to the Wall Street Journal, weave their stories around the companies and executives who have risen to the top today. It is a cult of personality, no different than the teams and stars in the athletic world or the TV shows and actors in the entertainment world. We read about a company’s breakthrough performance or an executive’s startling turnaround and we place them on a pedestal and feel betrayed when they fall off.
They always do, of course. No company or leader can sustain performance excellence indefinitely. There are Baldrige Award winners that have failed after they received the Award, but so what? The Baldrige Award doesn’t guarantee unending success. It simply recognizes that, in the year it was received, that organization was one of the best-run organizations in the country. Next year, who knows? It’s like winning the Super Bowl one year (not that I’d know what that’s like, living in Minnesota) and expecting to win it next year and the year after, ad infinitum.
We’re focusing on the wrong thing. Baldrige Award winners have a lot to teach us about designing, managing, and improving effective processes in all areas of a management system. They have the results that show how well those…
24Feb2010 | Steve George | 2 comments | ContinuedAn Ongoing Commitment to Quality
In December of 1980, Roger Milliken assembled 267 of his managers (Milliken and Company has been in his family since 1865) to hear Philip Crosby speak. Crosby, a popular management expert and the author of Quality Is Free, echoed the position of Deming and Juran that “management is the problem,” but the statement that really riled people up was “the cost of quality at your company, if it’s like most, is 18 to 22% of your revenues.”
One senior manager rose and shook his finger at Crosby as he asserted that there was no way his division’s COQ was that high. (Cost of quality is the total cost of ensuring good quality and rectifying poor quality and includes prevention costs, appraisal costs, internal failure costs, and external failure costs.)
After the meeting, Milliken formed a task force to determine the company’s actual cost of quality and sure enough, Crosby was wrong. It wasn’t 18 to 22%; it was 26%.
Do you know what your cost of quality is? You can estimate by applying Milliken’s rate to your organization. How much is one-fourth of your annual revenue?
You can find a quick guide to calculating your cost of quality at bexcellence.org. Don’t be thrown off by references to business and manufacturing; you can adapt the categories and examples of costs to any organization.
Milliken was one of the first companies to receive the Baldrige Award in…
23Feb2010 | Steve George | 2 comments | Continued
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