What Drives You?
July 6th, 2010 • Related • Filed Under
Daniel Pink wrote a book about what motivates us to do what we do called Drive: The Surprising Truth about What Motivates Us. I have the book in my hand but I haven’t read it yet, but this video has inspired me to dig into it.
It turns out that study after study has shown that money works if you want people to perform simple, rudimentary tasks, but if you want them to do something more complex, you need the three elements of true motivation: autonomy, mastery, and purpose.
To learn more, watch the video — and then join me in reading the book.
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