Fortune recently named Google number one among the 100 Best Companies to Work For in 2012. Explaining its decision, Fortune wrote: “Everything was up at Google last year—revenues, profits, share price, paid search click, hiring—and so, too was employee love…Employees rave about their mission, the culture, and the famous perks.”

Larry Page, Google’s co-founder and CEO, explained what he thinks draws people to Google: “You want to be working on meaningful, impactful projects, and that’s the thing there is really a shortage of in the world. I think at Google we still have that. We’ve always had that in spades.”

Google’s mission is to organize the world’s information. “I don’t think we’re going to run out of important things to do,” Page observes. He sees his role as a leader “to make sure everybody in the company has great opportunities, and that they feel they’re having a meaningful impact and are contributing to the good of society.”

Google is a great place to work because it values its people. It engages them in the mission of the company. It encourages high performance. It provides compensation, rewards, recognition, and benefits that demonstrate the value it places on its employees. As a result, Googlers, as they are called, give their company a powerful competitive advantage.

Commenting on the Larry Page interview, Thomas Hawk wrote, “I have never met employees at any company that care so much about their company, their users, their jobs, and making the world a better place as I have at Google. It’s smart, effective management and leadership.”

The Baldrige Criteria ask how you engage your workforce to achieve organizational and personal success. Google’s approach shows how valuing employees contributes to achieving world-class results.

To read more about engaging your employees, click on these articles:

• Culture’s Impact on the Bottom Line
• 3 Things Employees Care About Most
• Understanding Employee Requirements
• Employee Engagement Boosts Organizational Performance

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