In the day-to-day effort make an organization work, it’s easy to lose sight of the path your organization is on and the direction that path is taking you. The Baldrige model helps you see the big picture and how the work you are doing supports—or ignores—your mission and vision.

The question leaders of organizations, business units, divisions, departments, and teams need to continually ask is: What is truly important? Baldrige can help you answer that.

One way to summarize the answer is with a Strategy Tree. In “Strategy on One Page,” Anthony Tjan presents an alignment tool that starts with the purpose of your organization’s existence and links to your results and how you will measure progress. The questions summarize the big picture by identifying and linking:

1. Mission and vision: What is your organization trying to achieve?
2. Value proposition: What do you have this is different and appealing to your target customers?
3. Customers: What are your key customer and market segments—and why?
4. Results: What are your key customer and financial metrics?

“Start with the purpose and objective of the ‘why’ and the ‘what,’ and move through the ‘who’ your business will target and ‘how’ to measure progress, and you will get better alignment, faster—which hopefully translates into better results,” writes Tjan. “Common sense, not commonly done.”

To read more about the four areas on this Strategy Tree, click on these articles:

• An Achievable Mission and Vision
• Know Your Value Proposition
• Who Are Our Customers and What Do They Require?
• How Do We Know That?

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