Supporting Your Communities
The Baldrige Criteria ask how your organization supports and strengthens its key communities. More specifically, the Criteria ask how you identify these communities and determine areas for involvement that relate to your core competencies and how employees, including senior leaders, contribute.
It’s relatively easy to identify your key communities but tougher, especially for smaller organizations with limited resources, to figure out how to help them. Samuel Adams has found a way.
In a 30-Second MBA video for Fast Company, Jim Koch, brewer and founder of Samuel Adams, describes how his company provides microloans to low-income entrepreneurs in the food and beverage business. But it doesn’t just lend money: Samuel Adams mentors these new entrepreneurs, offering its expertise in starting a small company, marketing, production, and lessons learned over the 25 years it’s been in business.
As Samuel Adams proves, you don’t have to be a big corporation to make a difference.
To watch the video, click here. While you’re on the Fast Company site, check out the other short videos on everything from innovation to employee health to sustainability. (And be on the lookout for Mike Rowe’s unusual and entertaining views.)
To learn more about social responsibility, read:
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