6 | Process
Baldrige Process Model
“Companies that combine the right operating model with superior execution are winners in good times and bad. They not only ride out recessions more successfully, they also emerge from them more quickly. As companies resume the quest for profitable growth and high performance in the upturn, they can no longer afford to ignore the role of process is delivering value to their customers.”
The quote comes from a report by Accenture on the results of a Web-based survey completed by 178 companies in the US, UK, and Germany. The authors could have been advocates for Baldrige: Companies that have integrated Baldrige have shown that combining the right operating model with superior execution delivers world-class results.
A key reason for that is that Baldrige does not allow you to ignore the role of process. The Baldrige model is a process model. Integrating it compels leaders, managers, and all employees to identify their key processes, understand those processes’ requirements, and design, manage, and improve their processes to deliver results, which include value to their customers.
The authors of the report, David Toth and Hundley Elliotte, suggest four steps to improve process performance:
- Link strategy with execution. Identify which processes differentiate your company from your competitors and work on understanding and improving those processes first.
- Eliminate unnecessary complexity. The authors target three fronts: (1) duplication across business units (i.e., HR functions in every channel); (2) a bloated product portfolio; and, (3) processes hampered by multiple handoffs and overwhelming volumes of reporting.
- Transform the right way. “Some 80% of an organization’s processes are core…
Make Change Happen: 10 Questions
Bob Murphy of Studer Group, a 2010 Baldrige Award winner, recently emailed ten questions to use when beginning a new process or evaluating an existing one. The focus of the questions is as much on changing behavior as it is on process improvement. Studer likes to talk about “hardwiring excellence” in healthcare. These ten questions can help any organization in any industry improve performance:
- Have we set clear and high targets? Will the target cause us to change our behavior?
- Have we provided education/training to all involved in designing or improving the process? Are we over-communicating the “why” behind the intended behavior or improvement?
- Has leadership made it clear that the behavior or new/improved process is mandatory, not optional? Studer Group research of over 2000 healthcare leaders indicates that when you use the word MANDATORY, 98% of employees understand that they MUST do the behavior (or follow the process). When you use the word REQUIRED, only 68% recognize that they MUST do it, and when you use the word EXPECTED, only 26% understand that they must do it. So be clear: This is mandatory!
- Are leaders being role models of the desired behavior? Not modeling it gives employees permission not to follow it either.
- Have we practiced behavior using role-play?
- Do we have a good measure of success?
- Can we report results of the verification of success transparently? Transparency reveals who is succeeding and who needs to improve.
- Are we giving positive feedback when we see the behavior done correctly? Research shows that recognized behavior gets repeated.
- Do we…
One Team’s Systematic Approach to Improvement
A recent case study published by ASQ tells the story of how FirstSource Solutions used tools and processes that are common among Baldrige Award winners to tackle a single problem—reducing the turnaround time (TAT) to approve applications for a retail mortgage client—with impressive results.
The client was in the United Kingdom. Here’s a synopsis of how Firstsource tackled the problem:
- It used data to define the problem: Over a nine-week period, the client offered mortgage loans in 14 days or less 69% of the time, well short of the 75% target.
- A financial benefit estimation exercise determined that improving performance on TAT to 80% would increase revenue by six million pounds annually, create a more efficient process, and provide faster service to applicants.
- Firstsource formed a team to improve TAT. The team received training on the Six Sigma DMAIC methodology and quality tools.
- The team started with a supplier-inputs-process-outputs-customer (SIPOC) exercise to create a high-level process map and identify stakeholders.
- The team produced a three-stage analysis road map to assess the current situation and identify possible root causes and improvement activities. It used the road map to agree on five causes of the longer TAT.
- The team brainstormed possible solutions and then assigned a relative rating for each solution to eliminate half of the original possibilities.
- The team validated the impact of the solutions through a one-week pilot study with a metrics dashboard that was shared with all stakeholders involved in developing solutions. Based on their feedback, the team decided to proceed with full implementation.
- The team used PDCA…
Go to the Gemba
Here’s one of the best arguments I’ve seen for process thinking: “Value flows horizontally, yet organizations are organized vertically. That’s a problem.”
The observation was made by James Womack at IndustryWeek’s Best Plants conference earlier this month. You can read IndustryWeek’s article about it here. Womack is the author of books on lean and the Toyota Production System. His latest book, Gemba Walks, was the subject of his conference speech.
Gemba is a Japanese term that means “the actual place.” For an organization, it means the place where the real action occurs, where products are built or services performed. A gemba walk is a “management practice to grasp the situation before taking action,” Womack said.
How do you do it? According to Womack, you select a value stream, gather all the managers from all the vertical functions that touch the value stream, and then walk together along the value stream, talking to the people who are working it about its purpose and the process.
Womack encourages CEOs and COOs to participate in the gemba walk along with customers, suppliers, and value-stream leaders, but the primary participants are those responsible for the value stream and those whose roles directly touch it.
The goal is to gain a clear understanding of the value stream, including those places where the process is inefficient or ineffective, before taking action to improve it. Once improvements are underway, the next gemba walk can provide support for the changes, observe the impact of those improvements, and identify new opportunities.
“You don’t learn by…
27Apr2011 | Steve George | 0 comments | ContinuedWhat Process-Centered Looks Like
The journey to becoming a process-centered organization begins with all employees in the organization recognizing and focusing on their processes. All employees understand that their work is contributing to the performance of the key process.
This excerpt from Montgomery County Public Schools’ 2010 Baldrige Award-winning application could describe every Baldrige Award winner. All are process centered. A great example of what it means to be process-centered can be found in MCPS’s Road Map to Process Management and Improvement and Knowledge Management, which you can view by clicking on the title of this article or on the blue “Continued” below.
At MCPS, every office, department, and division has identified its key processes, mapped them, used a systematic and systemic model (IGOE: inputs, guides, outputs, and enablers) to identify interrelationships and interdependencies of key processes and staff, and determined how to measure process effectiveness. You can read more about IGOE and process management at MCPS in its application summary here.
All key processes have in-process measures that monitor quality such as rework and errors. And no, MCPS is not a manufacturer: It’s a school system, even though its approaches to process management sound like those of a well-run business. If rework and errors continue, a process team determines which improvement method of PDSA (plan/do/study/act) is appropriate: Lean, Six Sigma, or project management.
In its response to Item 7.5, Process-Effectiveness Outcomes, MCPS provides a one-and-a-half page table that lists its key processes, process requirements, and process improvement results. It’s not an ideal response because it doesn’t show…
12Apr2011 | Steve George | 0 comments | ContinuedNo Excuses for Avoiding Baldrige
One of the most common objections to integrating the Baldrige model comes from organizations, divisions, or departments that claim that what they do cannot be standardized. Their services are customized for every client. Marketing is too creative. Sales must move too fast. Etc. Etc.
They are excuses for avoiding accountability and continuous improvement. I know this because Freese and Nichols, Inc., (FNI), a 2010 Baldrige Award winner, proves them wrong.
FNI is a small business that provides engineering, architecture, environmental science, planning, and construction services. It grew revenue by 12 to 16% every year for the past four years. Each of its projects is unique, yet it has developed systematic approaches for meeting its customers’ requirements.
The PM Steering Committee is responsible for the project management process, which includes managing work assignments, schedules, and budgets for each projects. Each Technical Excellence Program (TEP) team is responsible for procedures related to technical discipline, which are the tasks executed by individual engineers to create project deliverables.
All client projects are executed through FNI’s project management processes. FNI’s application summary includes a table on page 32 that shows how the company manages project delivery to meet key requirements.
TEP teams create tools, checklists, and references to reduce project time and improve project quality. “Because each project is different, the engineering procedures are designed and documented as discrete tasks to be assembled as needed,” the application summary states. Each TEP team has its own intranet site with standard documentation categories:
- Methodologies – Design standards (templates) to be used for commonly required tasks.
- Tools…
Quality Companion Supports Quality Improvement
(This guest post was written by Cate Twohill, product marketing manager at Minitab. To learn more about Quality Companion, click on the box on the right.)
A few years ago, I co-authored a white paper outlining The Three Keys to Six Sigma Success. The paper concluded that, by focusing on the key principles of project selection, securing executive support, and executing the DMAIC method, quality practitioners could increase their overall project success rate. This is proven to be true time and again.
I know what you’re thinking: “OK, but these principles are neither ground-breaking nor new”—and you’d be correct. But what was fairly new at the time was Minitab’s process improvement software, Quality Companion. The all-in-one application supports continuous improvement activities across different levels of a quality program as well as many stages of improvement projects. By summarizing our voice of the customer research into a white paper, we were able to easily draw parallels between the keys for success and Companion’s features, tools, and forms.
Since then, Quality Companion has been updated with Lean Six Sigma support features, including Value Stream Mapping, and its user community continues to grow as does Minitab’s plans for ongoing software enhancements.
So, now you’re probably thinking: “Why is she writing about Lean and Six Sigma on a website that’s focused on Baldrige?”
Because, at their core, Lean, Six Sigma, and the Baldrige model are all systematic approaches to performance excellence. Regardless of the methodology in which you’re currently engaged, Companion can help you build on that systematic approach and improve how you…
4Apr2011 | Cate Twohill | 0 comments | Continued

