Baldrige and the Tata Companies
The Tata companies, primarily based in India, employ 357,000 people and have annual revenues exceeding $70 billion. In 1994, its senior leaders chose the Baldrige model as the foundation of a new internal award called the JRD Quality Value Award.
Tata’s award process, which aligns with the Baldrige application process, is called the Tata Business Excellence Model, reaffirming its cultural significance. Tata companies must score 600 or higher to win the award. To date, eight companies have received it: Tata Steel, Tata Consultancy Services, Tata Motors, Titan Industries, Tata Chemicals, Tata Metaliks, The Tinplate Company of India, and Telcon.
At its annual Business Excellence convention in 2006, Chairman Ratan Tata said, “Excellence is not something we can buy. It is not something that we can acquire overnight. It is a long process. It takes commitment…This is not a world of just taking awards. It is a long, twisted, difficult road, filled with obstacles. Let us all keep excellence and operations through excellence as being our guidelines as we move into the future and continue to believe in what we are doing, so that we can continue to lead and never to follow.”
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