Archive for Brian Lassiter
Find Your Blue Ocean
This is a guest article by Brian Lassiter. If you want to contribute an article to Baldrige.com, check out the guidelines here.
In a recent talk, Bill Mills, CEO of Executive Group, claimed that “organizations are perfectly designed to get the results they are getting.” I think that’s a compelling thought. If you’re struggling right now, blame it not on the economy but on your business model—one that may not be appropriate for today’s environment. Bill’s premise—and I completely agree—is that success is largely due to an organization’s strategic positioning in the marketplace: being at the right place at the right time to capitalize on a market need, to create value for a set of buyers, and to benefit from the flow of resources (money).
But Bill goes on to claim that strategic positioning may only be part of the equation: Success is also based on an organization’s ability to create a business model that fully capitalizes on that market need. In other words, just being at the right place at the right time doesn’t ensure success.
Enter the notion of a “blue ocean strategy.” In their book by that name, W. Chan Kim and Renee Mauborgne ask readers to imagine a market universe composed of two…
25Jan2010 | Brian Lassiter | 4 comments | Continued
